In addition to the AirPods line, Apple also owns another brand of wireless headphones, Beats. Recently, the American corporation has updated the AirPods line and many expect that it is not long to wait and update the headphones from Beats.
According to rumors, sports wireless headphones will be called PowerBeats and will be able to compete on equal terms with AirPods. They will receive support from Siri assistant and Apple's H1 brand chip, as well as additional brackets for active sports and water resistance.
Why Apple creates internal competition for its products is not yet clear, but the leadership of the American company is certainly more visible.