Qualcomm will rebrand its mobile processors

Today, Qualcomm has a large number of chips in its arsenal of different versions and generations. It is not so easy for an ordinary person to understand them. Given this, the management of the chipmaker decided to rebrand, significantly simplifying and systematizing the classification of products.

The company plans to abandon the use of the word Qualcomm in the name of products. The prefix 5G will also disappear from the name, because all the chips already support the new generation of communication networks. The new name will contain only two numbers, indicating generation and class.
Depending on the class, the chips will get different colors of the logo. For example, the flagship models will be colored in gold. The logo itself will be simplified and modernized.

On Tuesday, Snapdragon Tech Summit will be held, where the company's representatives will provide more details about the innovations.